Who Built This
Two coaches. 800 seminars.
The same problems every time.
Danny and Brett have spent 17 years each on CrossFit's global seminar staff — between them, they've worked inside more than 800 facilities worldwide. The revenue gaps, the retention failures, the owner who can't step back. They show up regardless of gym size, model, or how long the owner has been running it. These tools are built around what actually closes them.
Brett Fforde
Co-Founder · CrossFit L4 Coach & Assessor
CrossFit Level 4 Coach and L4 Assessor
17 years CrossFit Seminar Staff — ~400 seminars delivered globally
CrossFit HQ Flowmaster (Course Supervisor)
Former PTI, Australian Army · Founder, CrossFit Sisyphus (Sunshine Coast)
With a background spanning the Australian Army as a Physical Training Instructor through to CrossFit HQ's global seminar staff, Brett has spent his career focused on coaching excellence and developing leaders in sport. He founded CrossFit Sisyphus on the Sunshine Coast, where he remains actively involved, and brings the same standard to Coaching Evolves — ensuring trainers don't just teach movement but evolve into genuine leaders in their gyms.
Danny Mellor
Co-Founder · CrossFit L4 Coach & Assessor
CrossFit Level 4 Coach and L4 Assessor
17 years CrossFit Seminar Staff — ~400 seminars delivered globally
CrossFit HQ Flowmaster (Course Supervisor)
Founder & former owner, CrossFit Noosa
For over 17 years I've been immersed in coaching, education, and athlete development — teaching L1 and L2 courses worldwide, mentoring coaches, and refining training methodologies across hundreds of facilities. I've built and operated my own gym, worked with affiliates, and understand what it takes to create meaningful coaching experiences. Now, with Coaching Evolves, the focus is on pushing the profession forward — helping coaches and gym owners move beyond instinct to create real impact.